Hilary Duff's Natural Feminine Care Line, Veeda Announces Month Long “Buy One, Give One” Challenge In Honor Of Women's History Month

 Los Angeles, CA (February 28, 2020) – Naturalena Brands today announced that Veeda, their plant-based feminine care line, offering all natural tampons, pads, liners and wipes is launching Veeda GIVES: a “Buy One, Give One” challenge in honor of Women’s History Month this March and the 100th anniversary of women achieving the right to vote. The announcement was made by Veeda’s Chief Brand Officer, Hilary Duff, during her appearance on “The Talk” earlier today as part of the company’s efforts to continue to advance women by helping them achieve the right to natural period products regardless of their means.

 Throughout the month of March, for every product purchased directly at VeedaUSA.com, Veeda will match with a donation to women and girls affected by period poverty here in the US. The donation will be made through the Naturalena Foundation, a charitable organization dedicated to providing assistance to women and children worldwide. The goal of this month’s “Buy One, Give One” challenge is to donate 100,000 products to women and girls in need. 

 “We have come so far in terms of women’s rights and women’s equality, but we still have more work to do in so many areas, including menstrual health. Period Poverty is something that affects women all over the world, as well as right here in our own backyard, but it is also a problem we can tackle together,” said Veeda’s Chief Brand Officer, Hilary Duff. “I’m so excited to be able to announce this challenge as we begin a month-long celebration of women and the 100-year anniversary of women in this country earning the right to vote. We need to continue to help advance women by giving them the right to natural period products regardless of their means. I want women to know that we can and need to talk about our bodies without shame or embarrassment, and we all deserve the right to accessible, affordable and safe options.” 

Why Is Hilary Duff Involved?

Duff joined Naturalena in November 2019 as Chief Brand Officer for their two brands, Happy Little Camper, which offers all natural and earth-friendly diapers and wipes, and Veeda. As part of her role, Duff is helping bring high quality, cost-effective, natural, and eco-friendly solutions to consumers worldwide working integrally on product innovation, creative design, as well as building brand recognition and overall strategy for both Happy Little Camper and Veeda. 

 Veeda was created as a healthy alternative to conventional feminine care products that were full of harsh chemicals and currently offers Lite, Regular, Super, and Super Plus 100% Natural Cotton tampons in both applicator and applicator-free styles. Pads and liners are also available with 100% natural cotton cover sheets, as well as 100% Natural Cotton Feminine wipes with Vitamin E. Veeda products are available for purchase at retailers and grocery & drug stores in over 30 countries and numerous online platforms including Amazon. To learn more please visit veedausa.com. 

 To date, the Naturalena Foundation has donated 2.5 million pads and 1 million tampons to help end Period Poverty as well as 1000 diaper boxes and 5.5 million wipes through Happy Little Camper to over 100 global organizations. Starting today through March 31, 2020, Veeda is also offering customers a promo code (VEEDAGIVES) for 10% off your order to be applied at checkout.

 About Naturalena BrandsNaturalena Brands believes natural is better for baby, mom, and mother nature. Our brands, Happy Little Camper, our all natural and earth-friendly diapers and wipes and Veeda, our plant-based feminine care line, offer best in class products that delight customers with premium quality and affordable pricing. At Naturalena Brands, we believe in sustainable sourcing and manufacturing practices designed to make the world a cleaner place. Mom, actress, and entrepreneur Hilary Duff recently joined the Naturalena Brands Family as Happy Little Camper and Veeda’s Chief Brand Officer, where she will serve an integral role in product innovation, creative design, and building brand recognition and overall strategy. Located in Irvine, California, Happy Little Camper and Veeda products are available for purchase at retailers and grocery & drug stores in over 30 countries and numerous online platforms. To learn more please visit happylittlecamperbaby.com, veedausa.com, and naturalenabrands.com. 

Press Contact: hlcveeda@ledecompany.com